Honoured by the specialist trade: LEONARDO® - Top Novelty 2016/17

Our premium cat food brand LEONARDO® has been named the top novelty of the year by the specialist trade.
The award results from a survey among all German pet shops, initiated by the Pet magazine.

"The election for this award is a great honor for us. We consider it as a confirmation for being on the right track."
(Dr. Jürgen Wigger, Managing director LEONARDO®)

Only products able to convince consumers as well as distributors are legit contenders for this award.

Our arguments, which have convinced the panel of judges:
  • Exceptionally high proportion of fresh meat - thanks to our new and revolutionary production procedure.
  • Usage of primarily regional ingredients for an environmentally friendly production and even better quality controls.
  • Excellent tolerance - cats love the new LEONARDO® recipes.
  • Special ingredients like chia seeds, krill and amaranth in the recipes provide cats with additional benefits.
  • Addition of vital components protecting teeth against harmful plaque formation, facilitating the expulsion of hariballs and strengthening the immune system.
  • A holistc nutritional concept that keeps the vitality of the cat with the natural balance of the components.
  • A wide assortment, offering tasty varieties and matching the individual needs of our four-legged friends.
The ‚pet magazine’ – specialist journal of the German pet industry – has now initiated the only poll for the fourth consecutive year, in which every specialised dealer of the industry is able to vote for the most convincing product innovation on the market. The winners of 2016/17 have been presented in issue 05/2017 of the pet magazine.